It happens so often on tourism marketing material — the classification of activities into categories such as history, nature, beaches, food, arts, shopping, and so on. Classification is useful; it’s necessary shorthand to let people know what they’re getting themselves into. …

Tourism has often been seen as a way for ‘outsiders’ to step into a country or region and experience its culture. It has often led to the ‘packaging’ of cultural experiences or the commodification of culture as a way to draw in visitors and increase tourist spending. The dichotomy between…

UX writers use language to reach out and bridge the gap, translating real-life customer experiences into digital user experiences. This process requires interdisciplinary input that draws from multiple fields. …

Hyperrealistic robots that look almost human but make cold, emotionless decisions. Glass-eyed dolls that look like children from afar. Clowns with painted smiles lurking in dark corners. A pleasant mechanical voice making a chilling threat. It’s the stuff horror and science fiction films are made of. And it’s a similar…

SINGAPORE, 30 September 2021 — The ASEAN subsidy at Quantico Centre for Communication and Information Literacy (Quantico CCIL) has been extended until 31 December 2021. This offers a reduced fee for Quantico CCIL courses for participants who are resident of ASEAN member countries. Eligible participants Participants are eligible for ASEAN subsidy if…

Becoming a freelance professional copywriter is simultaneously incredibly easy and terrifyingly difficult. The easy part happens because there’s no internationally-recognised certifying body for copywriting; anyone who wants to do the work, and can get customers, can do it. …

If someone enjoys using language and has a way with words, does that make them good at professional copywriting? Not necessarily. The professional copywriter needs a lot more than strength in language to be able to grow and sustain a career in this field. …

How much of a freelance professional writer’s job is actually writing? And what kind of writing is involved, is it all social media posts, blogs, or something else entirely? …

A freelance professional copywriter’s work is rewarding, intense, interesting, and demanding. There are some very good reasons — and some bad reasons — for choosing this as a career. Let’s look at three bad reasons and three good reasons to consider this line of work. Most people can write, many…